Who We Are
Quays Culture immerses audiences in new and exciting public-realm exhibitions that are inspired by its surroundings, with a focus on technology, creativity and digital innovation. Working with local talent as well as internationally renowned artists, Quays Culture’s work ranges from the intimate to the monumental, inspiring audiences to engage with the location in new and exciting ways – and always for free.
Our events sit at the heart of Salford Quays, the home of MediaCityUK, and our programme of art reflects the diverse and world-class creativity here in Salford.
We are committed to protecting your privacy. We will use the information that we collect about you in accordance with the Data Protection Act 2018, the UK General Data Protection Regulation and the Privacy and Electronic Communications Regulations 2003.
Your Data Protection Rights
Your right of access
You have the right to ask us for copies of your personal information.
Your right to rectification
You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure
You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing
You have the right to ask us to restrict the processing of your information in certain circumstances.
Your right to object to processing
You have the right to object to processing where you have a particular reason for wanting the restriction.
Your right to data portability
You have the right to receive personal data you have provided to a us in a structured, commonly used and machine-readable format, as well as the right to request that we transmit your data directly to another controller.
Our Contact Information
In line with your data protection rights, you can contact our team to:
• Have your data corrected, updated or erased
• Make a complaint about how your data has been used
• Opt-out of marketing/promotional material – these materials will only have been sent if you have given your prior consent
• Ask questions about general personal data use or data retention periods.
• Submit a Subject Access Request
• Report a suspected data breach
Email us at: [email protected]
Write to us at: Quays Culture, The Lowry, Pier 8, Salford Quays, M50 3AZ
You can also complain to the Information Commissioner’s Office if you are unhappy with how we have used your data. Please see the ‘Information Commissioner’s Office’ section at the end of this policy.
Email, Web Activity & Social Media
We keep a record of the emails we send you, and we may track whether you receive or open them so we can make sure we are sending you the most relevant information. We may then track any subsequent actions on our site.
Like most websites, we receive and store certain details whenever you use the Quays Culture website. We use “cookies” to help us make our site – and the way you might use it – better. Cookies mean that a website will remember you every time you visit, unless you choose to delete your cookies. It also helps us understand how you use our website, where we can make improvements and how best to tell our audiences about events they might be interested in.
We use social media to broadcast messages and updates about events and news. On occasion we may reply to comments or questions you make to us on social media platforms. You may also see adverts from us on social media that are tailored to your interests. Depending on your settings or the privacy policies on social media and messaging services like Facebook, LinkedIn, Instagram, TikTok or X, you might give third parties permission to access information from those accounts or services.
With Third Parties
We will only share your personal data with third parties as is required by us to fulfil our services to you, through your direct agreement, or as required by law, with any such data only being processed through the lawful bases described within this Privacy Policy. The third parties we work with include our ticketing and events system providers, email and mail distribution services, as well as those which keep these services functional.
From Third Parties
Your information may be shared with us by other organisations and websites, but only when there is a relevant lawful basis in place. You should check the Privacy Policy of any third party you provide your information to so you can understand how they will process your data. Any personal data we receive will only be used as outlined within this Privacy Policy.
Sensitive Data
Any data regarding children, disability or medical need, religion, political affiliation, sexuality or ethnicity is regarded by us as sensitive, and we take steps to ensure that any such information is subject to restricted access and is only collected where necessary. We only collect sensitive data in line with data protection law and the data is subject to enhanced security measures, used only for the purposes agreed, and erased when no longer necessary.
Lawful Basis & Data Usage
Contract
Where there is a contract in place and there is a need to process personal data to comply with the obligations of the contract.
Artist Arrival & Technical Data
We will keep records of artists & performers who are contracted to appear at our events for organisational and promotional purposes
Consent
Any freely given, specific, informed, and unambiguous indication of an individual’s wishes by which they, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to themselves or a dependent
Marketing
We will rely on your consent when providing marketing/promotional material to you. This material will include information about Quays Culture activities.
Marketing – Opt-Out
If you change your mind about receiving direct marketing/promotional material from us then you can click the unsubscribe button at the bottom of our emails.
Under 18’s – Photographs & Videos
We will seek the consent of parents/guardians/carers before capturing images of under 18’s.
Vulnerable Adults – Photographs & Videos
We will seek the necessary consent when capturing images of vulnerable adults.
Legitimate Interests
Where we have used Legitimate Interests as our lawful basis for processing, we have done so by balancing your own individual interests against our means to process and have completed a Legitimate Interests Assessment (LIA) to keep an audit trail of our decision and justification for the processing.
Adults – Photographs & Videos
We may take photographs & videos of adult guests in line with our legitimate interests.
Performances – Photographs & Videos
We may take photographs & videos of the artists & performers appearing at our events in line with our legitimate interests.
Promotional Images
We may receive promotional images from artists, creative companies, and their PR teams, which we will use to help promote their work and Quays Culture.
Queries & Complaints
We will respond to queries & complaints in line with our legitimate interests.
Performer & Business Contact Listings
We will keep a record of contacts which we will gather from publicly available sources or through building relationships during our day to day working activities.
Case Studies
We may ask individuals for feedback on our events and record their details so that they can be contacted for further discussion.
Safeguarding
There may be times where our staff wish to create a record of any concerns they may have in relation to an individual’s welfare. This is to help secure the health and wellbeing of the individual concerned. These records will be subject to enhanced security measures due to the sensitive nature of the data involved.
Legal Obligations
We may need to disclose your details if required to by the police, regulatory bodies or legal advisors.
Photographs & Videos
Signage
To be open and transparent, we will display signage at our events declaring our intent to take photographs & videos, while also making it clear that individuals can contact a member of staff if they have any concerns, or to opt-out.
Opting Out
Where we rely on legitimate interests (see ‘Lawful Basis & Data Usage’), anyone not wishing to have their images captured will have the option of opting out by speaking with a member of staff at any of our events where we will provide a sticker or wristband to ensure the individual’s privacy is respected by our photographers.
Any images taken which inadvertently feature an individual wearing a sticker or wristband will be deleted or have post processing applied so that the opted out individual is not identifiable.
Image Usage
Any photographs & videos we take may be used as outlined below:
• On printed marketing and promotional materials.
• On online marketing and promotional materials including our website & social media channels.
• As part of our annual reports or funding reports.
• As part of any press reports.
• By partner organisations and/or potential co-organisers of our events.
Subject Access Requests
In accordance with the Right to Access, you can ask us at any time to provide you with a copy of the personal data we hold on file for you. All you need to do is contact us in line with the details in the ‘Our Contact Information’ section of this policy, mark your communication as a ‘Subject Access Request’ and provide us with a valid form of ID. Once you have provided us with all we need to complete the request, we will provide the information you requested within 1 month. In the event that your request is complex, we may require more time than this to complete the request, but in such circumstances, we will contact you with further information and a revised timescale.
Reporting a Personal Data Breach
If you believe your Data Protection rights have been breached in anyway, you can contact us using the details in the ‘Our Contact Information’ section of this policy. We take personal data breaches extremely seriously and have stringent procedures in place for recording and resolving any such incidents.
Data Transfers
Where data must be transferred outside the UK for processing, this will only be done to countries which are deemed ‘adequate’ in line with UK GDPR regulations, or on the basis of specific arrangements (an International Data Transfer Agreement on approved terms) that provide equivalent protection to the rights of data subjects, if the country’s own laws have not been found to provide adequate protection.
Data Retention
In line with the Storage Limitation principle of the UK GDPR we will not keep your personal data longer than is necessary.
Case Studies – 7 years
Complaints – 7 years
Contacts – Dependant on business needs
Contracts – 7 years
Customer Queries – 3 years
Photographs & Videos – 5 years
Safeguarding Data – Please get in touch
Subject Access Requests – 2 years
Please contact us using the details in the ‘Our Contact Information’ section of this policy for further information on data retention or if you would like your personal data to be erased earlier than the timeframes provided.
Historic Archiving
We will archive select photographs & videos for an undefined period, deemed to be of historical significance to Quays Culture, or of other potential future value, i.e. They could be used as part of future marketing or promotional materials. These images would represent specifically outstanding works we feel can contribute to the legacy of Quays Culture.
Information Commissioner’s Office (ICO)
You can complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk