Tell us about yourself and the history of Sober Industries.
My name is Tim Boin. I’m the founder and art director of the brand Sober. Sober is a brand with different companies. I started Sober Industries 10 years ago. Besides my work as art director of Sober Industries I’m also an artist. I like to make sculptures with the idea of triggering people’s imaginations. Create, inspire & educate. These are the driving forces of me to make art.
A lot of your designs have a geometric focus, is this something that you have developed over time?
My art exists mostly of geometric elements because I believe in geometry. Geometry is the law of the universe. My art is based on light, geometry and spirituality. I was always fascinated by geometrics. My grandfather was a professor of physics at the TU Delft (Delft University of Technology) and he teaches me a lot.
Do you usually have an idea what the projection mapping will look like before a sculpture is built or do you create it in response afterwards?
Most of the time I have an idea or concept. But things can go the other way where I just go with the flow.
What’s the biggest project you’ve worked on to date?
Their are a lots of projects that I could call big. And some of them I can’t even mention because of non-disclosure agreements! But I most like the projects where I have a connection with the people who asked me to do the job. With that energy I’m always willing to give the best of me.
How are the sculptures for Unnatural Borders developing?
The development and building is going very well. The time schedule tells us that we are on the right track, we will make sure that people in Salford have a great show.
What’s a typical day like in the Artistic Laboratory?
There is no typical day, every day I’m surprised by the fact that we are able to do what we love to do – creating work and inspiring people from all over the world. We have an art gallery with different kind of works from artists all over the world. At the back of our building one of the companies Sober Laserlab is working on some great projects. We have great employees and interns. The positive vibe is the driving force of our Artistic Laboratory
What would be your dream project to work on?
One of my dreams is to build a very big sculpture that everyone can see. The sculpture would have a story for humanity based on geometry, light and spirituality.